Bio-Rad brings life science to life in the classroom in an example of philanthropic marketing at its best.
Triggerfish has provided Bio-Rad Labs with marketing strategy and creative services in the launch of the Bio-Rad Science Ambassador program, which pairs scientists across North America with local schools to build interest in the sciences. Students perform their own DNA extraction experiment using proper experimental procedure taught by a real lab scientist.
The program has been a smashing success, beating its 2013 goal for students reached within the first quarter alone. Watch for a new website launch in the coming weeks, but in the meantime check it out on their Facebook page.