website design and development

The Triggerfish philosophy on website design and development comes down to just one thing—user experience. We specialize in clean, intuitive interface design, best practices for navigation and on-page elements. The content hierarchies of sites we produce are logical and written with all your audience segments in mind, steering each key audience to content specific to their needs…quickly, easily, and through a variety of pathways. These elements come together to create smooth, natural user interactions with your site—increasing engagement, time on site, and conversion according the purpose and goals of your website.

Every site we develop is built to the most modern coding standards. Triggerfish sites are SEO-friendly, and we can write content to specific SEO goals if you have them, or provide intensive SEO consultation and keyword development if you don’t. If you’re the type who wants full control over site and content management post-release, we develop both Drupal and WordPress sites, and can recommend the best content management system for your site depending on the functionality and ease-of-use you require.

Unless we’re designing a direct response microsite or landing page, though, we will try to discourage you from using elements like Flash. Contact us to find out why.

‘five planes’ of website design and development

  • Strategic plane
    • Website business objectives
    • Website user needs & objectives
  • Scope plane
    • Functional requirements
    • Content requirements
  • Structure plane
    • Interaction design
    • Information architecture
  • Skeleton plane
    • Information design
    • Interface design
    • Navigation design
  • Surface plane
    • Graphic design
    • Content development
    • Navigation design

web expertise

  • Complete website development – five planes model
  • Product/service specific microsites
  • Direct response landing pages
  • Content management system development
  • Search engine optimization
  • Application development