direct marketing services

We all began our careers in direct marketing, and our direct marketing services still comprise the majority of our business. But we bring a direct mentality to all our work – it’s direct that forms the foundation for every one-to-one marketing strategy you’ve seen in the last decade, and direct’s focus on audience insight, targeting, and relevant messaging that’s become the central philosophy of virtually every kind of marketing in the modern era.

direct marketing strategy

  • Campaign planning
  • Communication planning
  • Competitive/market analysis
  • Audience identification
  • Test/rollout strategy

creative development

  • Direct mail
  • Email
  • Landing pages
  • Paid search (SEM)

targeting

  • Audience segmentation
  • List strategy
  • List rental
  • SEM keyword analysis
  • Modeling and profiling

production

  • Print production
  • Digital production
  • Lettershop/fulfillment
  • Premium sourcing
  • Mail and freight
  • Email blasting

campaign analysis

  • Response and conversion tracking
  • Online and offline
  • Breakeven and ROI analysis
  • Statistical test analysis