branding services

Whether you’re branding a new company, or launching a new product, Triggerfish offers a full range of identity development services. We do branding the right way—starting with our rigorous strategic planning process that ensures your brand assets are express who you really are, and place you in the positioning sweet spot with regard to competitive brands in the market. Typically only performed for large corporations, Triggerfish brings the best practices developed by the world’s strongest branding agencies to bear for even small and mid-sized businesses and organizations.

identity strategy

  • Positioning analysis
  • Target audience analysis
    • Universe
    • Segmentation
    • Core needs and desires
  • Brand benefit analysis
    • Brand role
    • Compelling truth
    • Selling proposition
  • Brand personality
  • Design personality

brand asset design

  • Competitive identity analysis
  • Design
    • Logo
    • Color Palette
    • Typeface
    • Print collateral (e.g., letterhead, business cards)
  • Copy
    • Name
    • Tagline
    • Brand voice
    • Mission/Vision Statement
    • Key messaging
  • Style Guide
  • Core template design