advertising creative services

In a marketing world increasingly focused on social media and one-to-one direct marketing, many feel there’s no longer a place traditional advertising creative services for any but the largest businesses. That might be true for television advertising, but well-focused advertising creative can drive brand awareness for organizations of any size. Plus, new technologies allow marketers to target advertising segments more than ever before.

We create targeted advertising campaigns in both print and digital channels, using the same principles of audience insight and relevant, actionable messaging that drive our direct marketing philosophy. We leave actual media placement to the experts…but what a group of expert partners we have. We partner with leading-edge media analytics companies to create advertising strategies based on smaller, more highly-qualified audience segments than are typically targetable by traditional advertising media planners and agencies. The result is campaigns that perform better for you, at significantly lower cost. Our goal is to keep impressions as small as possible by driving conversion percentages sky high—so you can exceed your goals without breaking the bank.

advertising strategy

  • Campaign planning
  • Communication planning
  • Competitive/market analysis
  • Audience identification
  • Test/rollout strategy

creative development

  • Print advertising
  • Online advertising
    • Banner ads
    • SEM/text ads
    • Rich media
    • Dynamic content advertising

targeting

  • Audience segmentation
  • Media strategy-

media placement

  • Transparent third-party management

analytics

  • Breakeven and ROI analysis
  • Statistical testing